The heart of international fresh trade
Mercabarna, the meeting point for European fruit and vegetables
Mercabarna is one of the largest and most important wholesale markets in Europe. Every morning, hundreds of trucks unload fruit and vegetables from all over the world, ready to arrive at stores, restaurants and international distributors 🍇🥬.
In this dynamic environment, Pascual Filella stands out as a trusted company for foreign buyers looking for quality, variety and direct, personal service.
More than 40 years connecting producers and distributors
The Pascual Filella experience
Professionals who arrive at Mercabarna from France, Italy, Germany or northern Europe find Pascual Filella an experienced partner. The company does not ship or distribute products: it works face to face with customers who come directly to the market to choose the gender.
This way of working generates immediate trust. Customers can see, touch and select the fruit and vegetables that they will then export to their countries 🚛🍊.
The customer chooses what to buy
Fresh product, direct selection
Unlike other distributors, Pascual Filella is committed to a 100% in-person process. Buyers arrive at Mercabarna, visit the warehouse and select the products that best suit their needs.
This allows:
🍎 Ensure quality before closing the deal.
🥦 Negotiate directly with purchasing managers.
🍉 Access local and imported varieties in the same place.
The result is a transparent, fast and secure purchase, without intermediaries or uncertainties.
Every season, a new opportunity
Variety and seasonality
Mercabarna changes with the seasons, and so does Pascual Filella. In spring, strawberries, cherries and artichokes abound. In summer, melons, watermelons and peaches. When autumn arrives, stone fruit gives way to apples, pears and citrus fruits 🍊.
This constant rotation allows international customers to guarantee fresh produce all year round. And, thanks to direct contact, they can plan recurring purchases or entire seasons according to the needs of their markets.
Recognized for its seriousness and product knowledge
A company with its own name
At Pascual Filella it's not just about selling fruit and vegetables. It's about knowing the product, knowing where it comes from and who it's intended for.
Customers especially value:
🤝 Direct dealing with experienced professionals.
🔍 Rigorous selection of each item before purchase.
📦 Speed in product management and preparation.
💬 Fluent communication in different languages.
This traditional business model, based on trust and proximity, is what keeps many international clients coming back year after year.
The logistics center of the Mediterranean
Mercabarna, a unique ecosystem
Work within Mercabarna give to Pascual Filella a key advantage: immediate access to products from all over the world.
Customers who arrive there can:
🌍 Compare products from different origins without leaving the market.
🚚 Close transactions with multiple suppliers in a single day.
🕓 Optimize time and costs in your purchases.
In addition, Mercabarna has all the complementary services that facilitate logistics: loaders, international carriers, industrial refrigeration, and customs services. This allows a complete export to be completed without leaving the premises.
Quality, trust and accessibility
Why international buyers choose Pascual Filella
Customers who travel to Barcelona to buy fruit and vegetables are looking for three things:
Visible quality. They want to check with their own eyes the freshness and size of the product.
Professional confidence. They are looking for a distributor who keeps their word.
Efficiency. They need to resolve purchases in hours, not days.
Pascual Filella meets these three points. Its team is ready to handle large orders immediately, always offering clear information on prices, varieties and availability.
Businesses that close with a hug
A one-on-one relationship
Despite the passage of time, Mercabarna there are still values that don't change. Here, agreements are made by looking each other in the eye.
International buyers working with Pascual Filella they know: they can speak directly with the person in charge, negotiate volumes, adjust prices and get an immediate response 💬🤝.
This proximity is one of the big reasons why trust turns into lasting business relationships.
A visit worth it
How to get there and buy
Many international customers plan their visit to Mercabarna in advance. Pascual Filella it is located within the premises, with easy access by road and parking for industrial vehicles 🚗🚛.
The usual steps are:
Arrange a visit with our team.
Access Mercabarna with temporary accreditation.
Visit the warehouse and review the available product.
Select and close the purchase immediately.
The process is quick and simple. In a few hours, the customer can leave with their order ready to load.
More than a supplier, a business partner
The value of experience
With decades of experience, Pascual Filella has built a reputation based on consistency: every customer receives exactly what they expect.
This commitment to quality and transparency makes many European importers consider Pascual Filella as your point of reference in Barcelona.
When time and trust are essential, experience makes the difference 🕰️.
Tradition remains modern
Looking to the future
Despite being a company rooted in tradition, Pascual Filella constantly adapts to new market needs.
Without losing human contact, it incorporates digital tools to facilitate communication, the organization of visits and the management of orders.
This allows us to maintain the original philosophy —direct treatment, visible quality and real trust—, but with more agility and precision 📲.