From the countryside to Mercabarna, with its own name
A fruit with history and identity
The Segrià cherry is not just any cherry. Its continental climate, with cold winters and hot summers, allows for sweet, firm and shiny fruits, with an intense color that captivates at first glance. 🌞
The farmers of Segrià have cared for this crop for generations. They know the exact time to harvest, the ideal point of maturity, and the variety that best adapts to each terrain. All this translates into a cherry that stands out for its quality, freshness and flavor.
At Pascual Filella we select cherries directly from local producers, guaranteeing that only the perfect fruit reaches the customer, the one that represents the best of Segrià.
Where quality meets the customer face to face
Mercabarna: the meeting point of flavor
Unlike other companies, Pascual Filella does not deliver or ship. Our customers come to Mercabarna to personally choose the product. This allows us to offer a direct, transparent and trustworthy experience. 🤝
Each box of cherries speaks for itself:
🍒 Vivid and uniform color
🍒 Firm and juicy pulp
🍒 Balanced sweetness with a refreshing touch
🍒 Careful handling to maintain quality
At Mercabarna, the customer can see, touch and smell the product before buying it. This proximity creates a bond of trust and mutual respect, an essential foundation of our work.
From Lleida to the world, without losing the essence
The flavor that crosses borders
Segrià cherries have managed to cross borders thanks to their unique flavor and consistent quality. Many international buyers who visit Mercabarna know the name of Segrià as a guarantee of excellent product. 🌍
At Pascual Filella, we have turned this reputation into a commitment: each season, we select the best from the field to bring it to market with the same taste and texture as it has on the tree.
It is no coincidence that local cherries are increasingly valued outside of Catalonia. They are the reflection of a living territory, of an agriculture that knows how to combine tradition and exigency. And they are, above all, a demonstration that proximity can compete with the world when quality speaks for itself.
The simple pleasure of a freshly picked cherry
More than a fruit, an experience
Eating a Segrià cherry is a complete sensory experience. First, the color draws you in. Then, the thin skin breaks and releases an explosion of sweetness and freshness that reminds you of summer. ☀️
It's a taste that needs no introduction or artifice. Only authenticity.
At Pascual Filella we know that behind this simplicity there are days of work in the field, hours of selection and years of experience. That's why we treat each batch of cherries with respect and precision, to keep their nature intact.
When the best in the field is at your fingertips
The value of proximity
Buying from Pascual Filella means choosing real proximity. Our professional clients – retailers, restaurateurs and distributors – do not depend on transporters or intermediaries.
They come directly to Mercabarna, where freshness and quality control are immediate.
This allows us to offer:
💡 Full traceability: we know where each cherry comes from and who grew it.
💡 Freshly harvested product: the time between the field and the sale is minimal.
💡 Direct relationship with the customer: every purchase is a conversation, not a form.
This simple but effective model is the key to our reputation. At Pascual Filella we don't sell fruit; we offer trust in every box.
Diversity at the service of taste
Varieties that make a difference
Segrià produces many varieties of cherry, each with its own personality. At Pascual Filella we work with a balanced selection of the most demanded:
🍒 Burlat: early, sweet and bright.
🍒 Summit: larger, fleshy and with an intense flavor.
🍒 Lapins: resistant and ideal for long periods of consumption.
🍒 Sweet Heart: High sweetness and consistent texture.
Each variety has its moment, and at Mercabarna you can find them at the right point in the season. This guarantees a varied and flexible offer, adapted to the needs of each customer.
The recognition of a region that knows how to do things well
Cherries with their own name
Today, Segrià is a fruit benchmark throughout Europe. Its cherries have become a symbol of excellence, and their presence at Mercabarna highlights the work of local farmers. 🌿
At Pascual Filella we are proud to be the bridge between the countryside and the market, to bring to each customer a product with soul, history and authentic taste.
Our goal is not just to sell fruit, but to convey the value of the territory that makes it possible.
Trust, tradition and quality that can be seen and tasted
Why choose Pascual Filella
✅ Specialists in local seasonal fruit
✅ Hand-selected product, piece by piece
✅ Direct and personal treatment at Mercabarna
✅ Knowledge of the territory and its producers
Every season, our stand becomes a point of reference for lovers of good fruit. And the cherries from Segrià are, without a doubt, one of the most anticipated jewels of the year.
Segrià, in every bite
A sweet ending for every spring
When the first cherries arrive, Mercabarna is filled with color and aroma. It is a moment that marks the beginning of the strong season and that at Pascual Filella we live with enthusiasm and pride.
Every year, our commitment is the same: to bring each customer the best of Segrià, with the same quality, dedication and flavor that have made us grow.
Because, in the end, a good cherry is not just eaten: it is remembered. 🍒✨